El consumo en la historia global y transnacional: Una perspectiva latinoamericana
DOI:
https://doi.org/10.37894/ai.v36i2.1217Palabras clave:
Consumo, Globalización, TransnacionalizaciónResumen
El consumo es una vía de entrada privilegiada para los estudios de historia global y transnacional. Aquí se estudia el recorrido historiográfico que se ha dado en este tema. En principio se analizan las historias de mercancías como primer ejemplo de historia global. En segundo lugar, se toman en cuenta los trabajos que, en esta perspectiva, se han desarrollado desde la historia precolonial hasta la postindependencia. En tercer lugar, se investiga la relación entre modernidad y estudios transnacionales en esferas como la publicidad y las tiendas departamentales. En cuarto lugar, el artículo se centra en la cultura de consumo, el consumismo y la globalización. Finalmente, se pone énfasis en los estudios más recientes sobre el tema, que le otorgan agencia a los consumidores en un mundo globalizado.
Citas
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DUSSAILLANT CHRISTIE, J., 2011. Las reinas de estado, Consumo, Grandes Tiendas y Mujeres en la Modernización del Comercio de Santiago. Santiago de Chile: Ediciones Universidad Católica de Chile.
EARLE, R., 2007. Consumption and Excess in Colonial and Early-Independent Spanish America. En CARUSO, M. & ROLDÁN VERA, E. (eds.), Imported Modernity in Post-Colonial State-Formation: The Appropriation of Political, Educational and Cultural Models in Nineteenth-Century Latin America. Frankfurt am Main y Oxford: Peter Lang, pp. 341-361.
EARLE, R., 2012. The Body of the Conquistador: Food, Race and the Colonial Experience in Spanish America, 1492-1700. New York, NY: Cambridge University Press.
EDMONDS, A., 2007. ‘Triumphant Miscegenation’: Reflections on Beauty and Race in Brazil. Journal of Intercultural Studies, vol. 28 n°1, pp. 83-97.
ELENA, E., 2011. Dignifying Argentina. Peronism, Citizenship, and Mass Consumption. Pittsburgh, PA: University of Pittsburgh Press.
ELIAS, N., 1982 (publicado originalmente en alemán en 1939). El proceso de civilización. Volumen 1, La Historia de las costumbres. Buenos Aires: Fondo de Cultura Económica.
ELMORE, B., 2015. Citizen Coke: The making of Coca-Cola capitalism. New York: W. W. Norton.
FITTING, E., 2008. Import Corn, Export labor Food for the Few: Neoliberal Globalism and Biotechnology in Latin America. En OTERO, G. (ed.), Food for the Few: Neoliberal Globalism and Biotechnology in Latin America. Austin, TX: University of Texas Press, pp. 135-158.
FOLCH, C., 2010. Stimulating Consumption: Yerba Mate Myths, Markets, and Meanings from Conquest to Present. Comparative Studies in Society and History, vol. 52 n° 1, pp. 6-36.
FOWERAKER, J., 2001. Grassroots Movements and Political Activism in Latin America: A Critical Comparison of Chile and Brazil. Journal of Latin American Studies, vol. 33 n° 4, pp. 839-865.
FRIEDMAN, E. J., HOCHSTETLER, K. & CLARK, A. M., 2001. Sovereign Limits and Regional Opportunities for Global Civil Society in Latin America. Latin American Research Review, vol. 36 n° 3, pp. 7-35.
FRIDMAN, D., 2008. La creación de los consumidores en la última dictadura argentina. Apuntes de investigación, n° 14, pp. 71-92.
GARCÍA CANCLINI, N. (ed.), 1993. El consumo cultural en México. Mexico, DC: Conaculta.
GARCÍA CANCLINI, N., 1995. Consumidores y ciudadanos. México: Grijalbo.
GEIER, P. H., 1996. Doing Business in Brazil. Columbia Journal of World Business, vol. 31 n° 2, pp. 44-53.
GLICKMAN, L. B., 2009. Buying Power: A History of Consumer Activism in America. Chicago, IL: University of Chicago Press.
GRAVIL, R., 1970. British Retail Trade in Argentina, 1900-1940. Inter-American Economic Affairs, vol. 29 n° 2, pp. 3-26.
GWYNNE, R. R. & KAY, C. (eds.), 1999. Latin America Transformed: Globalization and Modernity. London: Arnold New York, Oxford University Press, 1999.
HILTON, M., 2009. Prosperity for all: consumer activism in an era of globalization. Ithaca, NY: Cornell University Press.
HILTON, M., 2012, Consumer Movements. En TRENTMANN, F. (ed.), The Oxford Handbook of Consumption. Oxford: Oxford University Press, pp. 505-520.
HOCHSTETLER, K. & KECK, M. E., 2007. Greening Brazil: environmental activism in state and society. Durham, NC: Duke University Press.
JAMIESON, R., 2001. The Essence of Commodification: Caffeine dependencies in the early modern world. Journal of Social History, vol. 35 n° 2, pp. 269-294.
KIPPLE, K., 2007. A Moveable Feast. Ten Millennia of Food Globalization. New York, NY: Cambridge University Press.
KLOPPENBURG, J. R. Jr., 1988. First the Seed. The Political Economy of Plant Biotechnology, 1492-2000. New York: Cambridge University Press.
LOVERA, J. R., 2005. Food Culture in South America. Westpoint, CT, y London: Greenwood Publishing Group.
MANZUR, E, URIBE, R., HIDALGO, P., OLAVARRIETA, S. & FARIAS, P., 2012. Comparative advertising effectiveness in Latin America: Evidence from Chile. International Marketing Review, vol. 29 n° 3, pp. 277 – 298.
MARTENSEN, R. L. & REIS, F. (eds.), 1990. História da propaganda no Brasil. São Paulo: T. A. Queiroz.
MCKENDRICK, N., BREWER, J. & PLUMB, J. H. (eds.), 1982. The Birth of a Consumer Society: The Commercialization of Eighteenth–Century England. Bloomington, IN: Indiana University Press.
MERRILL, D., 2009, Negotiating Paradise. U.S. Tourism and Empire in Twentieth-Century Latin America. Chapel Hill, NC: University of North Carolina Press.
MILANESIO, N., 2014. Cuando los trabajadores salieron de compras. Nuevos consumidores, publicidad y cambio cultural durante el primer peronismo. Buenos Aires: Siglo XXI.
MILLER, R., 2004. Latin American Consumers, British Multinationals, and the Merchant Houses, 1930-1960, MS.
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