MAIZALL, a North-South business cooperation strategy for agribusiness development (2013)

Abstract

This article reconstructs the initial dynamics of the International Corn Alliance (MAIZALL), an entity that proposes the integration of business associations from Argentina, Brazil and the United States linked to the production of this crop. We consider this type of nucleation an example of a new institutionality not only because of the objectives it promotes but also because of the organizational forms that are reflected in its statutes and the discursiveness that it generates around the ways of conceiving the production process. Under this notion, we reconstruct the main features of the associations that give rise to it, the organizational model of the macro-entity and the modalities of representation of sectoral interests that it gives rise, specifying their demands and initiatives. We are also interested in giving an account of the meanings that they promoted about productive and business practices.